Some people thought we were crazy for taking a world class merlot and putting it through a process to remove all the alcohol, so we could sell it as a great beverage for people who don’t want to drink and drive. Crazy like a fox, I tell them! Since then, we’ve put them all to shame with over a $1MM smackeroonies raised for Mothers Against Drunk Driving, and over thousands and thousands of satisfied drivers who left the party and got home safe and sound to their moms. Because, really, why would anyone not want to get home safe and sound to their mom?
Gina from Wisconsin once told me that our non-alcoholic red is the best she’s ever tasted! And who are we to argue with Gina from Wisconsin? If you like a tasty red, kinda bold but not in your face, then this is the wine for you. It’s got blackberries and blueberries, and black currants. If you’re a sailor, its got downstream currents and steady southwesterly winds. And if you like pizza, it’s got pepperoni, cheese, tomato sauce, and mushrooms. With all that, it’s hard not to love this wine any time, no matter what you like. It’s best served in a glass, at 15-18C. Any day of the week.
Weight Watchers and SmartPoints are Weight Watchers Int’l trademarks used with permission.
I am glad to see a company take a stand and show that one can have good business practices, have a heart and still make a profit
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