Have you been watching Versailles? Man, those French sure knew how to build a palace. They also knew how to make a fine cup of coffee, starting with the Classic French roast, which wasn’t actually Classic until about 200 years later. Back then, it was an innovation that took the world by storm. And thank god this French invention didn’t go the way of the powdered wig and disappear except for parties Madonna is attending. This Classic French roast is something we hope never goes out of style.
You know, we don’t actually use French people to roast this particular type of coffee. But Wade and his team do wear berets and eat croissants every time they roast a batch for us. It doesn’t make it taste any different, but just knowing that makes us smile.
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Keep your eyes peeled for the occasional treat. The packing guys like to use swag as box filler sometimes.
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